3 Main Reasons Why Video Advertising Is Becoming More Popular
Video advertising is the new way to get the message out about your business, services or products. Here are the three main reasons why video advertising is currently one of the most popular internet marketing methods.
With increasing access to broadband connection, online video streaming as a form of advertisement is becoming increasingly popular. Different types of videos abound in the internet video emails, video instant messages, video broadcasts, and video blogs.
The idea is to create videos that could put out effective advertisements without alienating viewers who have not yet jumped into the online advertisement viewing bandwagon. Internet video blogging sites like YouTube get millions of hits a day so companies are beginning to consider every possible way to get these people who visit these video blogging sites to buy their products or avail of their services.
There are a lot of reasons why video advertising is becoming increasingly popular; here are some of these reasons.
1: Wide Coverage and Reach
With video advertising, you will be able to reach different people, young or old, male or female. Your advertising will reach millions of people, regardless of their age, sex, and race.
Thousands of websites generate interest from people worldwide. People, especially the younger generation, are cutting off on their other pursuits to give time to online social networks like MySpace and YouTube. YouTube alone has millions of viewers daily.
This opens a whole worldwide market for every business. It is no wonder why an estimated $400 million was spent for video advertising in 2006 alone. This figure is expected to increase in the coming years. With the majority of internet users preferring to purchase products online, more and more videos are created each year in response.
2: Videos Get the Message Across
Video messaging uses the audio-visual approach, so its more effective in getting any message across. People would generally respond more to both visual and audio stimulation.
If your video captures your viewers interest, you could expect a call, an order, or a hit on your site. Scientifically, it has been proven that the probability of people remembering any message is higher if the message was received through both sight and hearing.
Video messaging is a form of a personal communication to your target market. You can create all kinds of videos and send them via email or post them on your websites. You can create video instant messages, emails or blogs. It depends on what form of video marketing would be most effective for you.
3: Relatively Inexpensive
Online video advertising is not expensive. It is cheap yet it works. It means good business and more profit. It is cheaper than print ads or TV ads. You spend little for the worldwide market. You dont need to have millions of dollars just so you can launch an effective and competitive video advertisement. This levels the playing field for home-based e-business owners like you.
Virtually all kinds of businesses can create their own online video advertisements, upload these videos on YouTube, and embed the streams into their own websites.
In an instant, without even paying for a million dollar worth of video ad, small businesses can have video streaming and market to millions of users worldwide.
PowerPoint Presentation $3.00 a slide Turn Your PowerPoint Presentation into a video $25.00 We design you a Promo Video $75.00
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Brand Reinforcement in PowerPoint Marketing
The fundamental nature of PowerPoint makes it an ideal selling tool. You have a group of people, stuck in a room, listening to a speaker for an extended period of time — anywhere from fifteen minutes to an hour or more. This enclosed environment exists only for the presenters to sell something, whether it is a product, a service, or an idea.
However, many presenters, especially those with a corporate interest in mind, fail to capitalize on that environment. Think about it. You have a hundred people in a room. They are all listening to you, but they are also watching the giant screen behind you, staring at the messaging, absorbing the graphics. Make the best of their fixed attention by creating brand reinforcement in every slide.
Using Your Brand
“Brand” is admittedly an ambiguous term. It encompasses and summarizes everything about a company that makes them unique, better and memorable. Elements of the brand can be broken down into various building blocks, one of them being visual identity. A company’s visual identity includes things such as their logo, letterhead, tradeshow booth, brochures, website and yes, PowerPoint.
Logo and Slogan
Every single slide should include the company logo, at a minimum. The logo should be unobstructed at all times, and should be large enough to read easily — never assume everyone in the audience has heard of you or understands your brand. Also, if the company has a slogan, consider building it into the design. This doesn’t have to be blatant, but sometimes a repeated phrase, no matter how small or subtle, can have enormous effect.
If possible, the slides should consistently employ the company’s corporate colors. If you’re McDonald’s, use red and yellow; if you’re BP, use green. The colors can be part of header and footer graphics, titles or even arrows and bullets. The effect can be subtle, but it makes for a more consistent and professional-looking piece; often, it’s small embellishments and attention to details that build brand awareness.
Photography and Illustration
This encompasses the extras that might benefit your audience. For instance, a booth number might be a wise inclusion if you are at a trade show. A URL is almost commonplace these days. For sales-heavy presentations, an e-mail address for the presenter is often a good addition, or the company’s toll-free ordering line if you want to be more brazen. Including everything is not necessary — it’s just as important to keep the slide design uncluttered.
If done correctly, a PowerPoint presentation can be a whole branding experience. Without ever directly discussing your logo or font choices, you have successfully educated the entire audience about your visual identity, and that positive reinforcement breeds market awareness.
Maybe they mentally noted your URL to check out later. Maybe they scribbled down your e-mail address to ask a question later. On a more tangible note, an audience member will identify the corporate branding of your tradeshow booth when they walk by; they will recognize your corporate colors, logo and typography. Maybe they don’t remember why it looks familiar, but it hardly matters when they stop to talk to a company representative.